Regular readers of this blog know I am a real estate agent and one of my specialty markets is the Brookside/Waldo area. My former company, Prudential Kansas City Real Estate, changed last week to Better Homes and Gardens Real Estate-Kansas City Homes (yep, that’s a mouthful!). Soon you will start seeing Better Homes and Gardens signs in homes for sale around the metro area.
Why the change? Last year, the national Prudential company sold off the real estate division. Eventually, all Prudential Real Estate franchises will change names. We are still locally owned and operated, and our owners wanted to brand with a franchise that wasn’t already in the marketplace. They feel BHG Real Estate, very successful in other US cities, has the tech tools and marketing support to make our local company even more successful.
So basically, this is a branding change for us. It will take many months for the metro area to become familiar with the name, logo, and new marketing features. Just know we still have the same professional, dedicated agents, the same owners, the same office locations and phone numbers.
Now I have to get back to work updating my online profile and marketing materials. If you would like to check out the national Better Homes and Gardens Real Estate website, click here. My new business email address is: firstname.lastname@example.org
Thank you to all of my customers and clients for their loyal support during this change!
Nice post Mary. We are excited to have you and your company on board.