Who doesn’t like to sneak spoonfuls of cookie dough when all the ingredients are mixed together in the bowl? Now your cravings can be satisfied with a visit to the new Sweet and Simple shop in Brookside.  It’s a store with various flavors of safe-to-eat cookie dough…what a concept!

When I stopped by recently to check out the place, the manager explained edible cookie dough is a new concept for the Midwest– it’s already popular in California and New York.  All flavors are made in house, followed by a cooking and chilling process.   There is a “signature” flavor, which tastes like a basic vanilla flavored dough; other options include Birthday Cake, S’Mores, Finding Dory, Mint and Chocolate Bliss.  Of course there are many, many toppings you can add (crackers, pretzels, nuts, sprinkles, candy, etc–.25 each) and the flavored drizzle squirts are free. One scoop is $5, two for $7.50. 

Sweet and Simple also makes smoothies and  milk tea (bubble tea) with several flavor choices–and some unusual ones, like white gourd, tamarind, and lycee.  Local owner Diana Dang also owns BKS Nails in Brookside.  She wanted to be in Brookside for this second business because of the neighborhood vibe, the friendliness of the people and how they support “mom and pop” shops and stores. 

This bright, clean store has some indoor seating and a few games for kids–Scrabble and Connect 4, which is a nice touch…interactive play instead of screens!  Hours are Monday – Thursday 10:30am-8:30pm; Friday and Saturday 10:30am-9:30pm and Sunday noon-7.  Sweet and Simple is located at 326 W 63rd St, in part of the former Reading Reptile space. Stop by, enjoy a treat and welcome another new local business to Brookside!