It’s been a longtime Brookside shop, since 1936! And now it’s closed. I always admired their beautiful, eye catching window displays at 320 W 63rd St. Shop Beautiful sold their inventory and shut the doors last week.
Shop Beautiful is a family run small business–and this store was small, just around 800 square feet. The service was friendly, and browsing the jewelry, handbags, scarves, candles, artwork and other unique gifts for sale was always fun. Like many Brookside shops, they offered free gift wrap!
Now Brookside and Waldo residents can travel to their larger store in Overland Park at 5001 W 119th St in Hawthorne Plaza. Same helpful service and complimentary gift wrap; same selection of interesting and eye catching merch–but more of it, because the OP store is much larger.
Hopefully another locally owned shop will move into the former 63rd St location…and stay at least 83 years!

Many new businesses opened, and most of them are locally owned and operated. In the heart of Brookside along 63rd St,
A wonderful community asset opened in 2018:
This event is pretty much like stepping into a little German village…there’s a Biergarten, authentic German food, live music, vendors selling homemade crafts and of course–the gingerbread house making for kids. Hours are Friday 5-9pm and Saturday 10-7pm at 205 W 65th St at Brookside Road.
