
Jorjy in the Brookside shops
Brookside’s favorite baby shop Lauren Alexandra has a sibling! Located right next door, it’s called Jorjy, a “thoughtful furnishings and giftables” store. Owner Pamela DiCapo decided to open Jorjy after getting so many requests to supply furnishings and decorate rooms other than a nursery. Jorjy, named after a much loved family dog, opened in September in the former Shop Beautiful space at 320 W 63rd St.
Step inside Jorjy and you’ll find attractive art prints, pillows, bedding, jewelry, books, accessories and a large selection of barware. Pamela also carries a fabric and wallpaper line exclusive to this store, and plans to start a wedding registry. After the success of Lauren Alexandra, she explains this next venture “was a natural progression. I felt there was a void on the marketplace. I love designing and collecting beautiful home products”. This shop is perfect for picking up something unique and special for yourself—or as a gift.

Jorjy owner Pamela DiCapo
At one time, Pamela was a real estate agent..but she always had a knack for home design. She pondered being a talk show host or starting a mail order catalog. After finding a small wood craftsman to create a table and chairs for her children, she decided to open a children’s boutique. Her Brookside store was featured in the Kansas City Star and a Designers Showhouse…and sales took off. That was 25 years ago! She’s kept the business going despite the recession and internet competition. “Brookside residents are incredibly loyal to the retail stores and restaurants here, and there’s a real comraderie with the other shop owners. We are all very supportive of each other”. At Jorjy, she’s added a full time designer besides herself and can decorate/redesign any room in a home.
Jorjy is open seven days a week, in the heart of the Brookside shops. Don’t miss the beautiful window display as you stroll along 63rd St! You can reach Pamela at hello@shopjorjy.com or check out the instagram page: @shopjorjy.

We have another new locally owned business to tell you about in this week’s blog…
Owner Emily Bordner has always had an entrepreneurial spirit—inheriting it from her parents. She had a regular corporate job at Hallmark as a merchandising designer, and started a side business making leather handbags. She expanded into online sales and pop up shops—then decided to open her own retail place here. She chose this location in part because she knows a handful of shop owners who love being in Brookside, and she worked at
Emily will host the grand opening of her store on September 28, with specials, beverages and a pop up store to be determined. See more about EB and Company at the
It’s usually those cozy, quiet little food shops that supply the best atmosphere for a short caffeine stop, a shared treat with a friend or a corner to relax and read for a bit. I’m thinking of places like 





